Our Approach to Web Design - Business First

Amtek takes a very business oriented approach to developing web sites.  The following steps outline and explain our methodology:

Understanding Your Business - This seemingly simple but crucial step is the cornerstone to building an effective web site.  How does your business function?  How do you generate interest and sales?  Who are your customers?  What are your products and where do they come from?  What are your biggest challenges in earning a profit and growing your business.  These are just some of the questions we ask as we gain an understanding of your business, and in turn, an understanding of how to design your web site.

Define the Goals of the Web Site - What do you want to accomplish with your web site?  Increase customer contacts?  Enhance your company image?  Improve the interaction you have with your prospects?  Provide your clients with information and documents they need?  Promote special events and pricing?  Position your company against the competition?

Some, or all, of these goals my be part of the strategy we develop for your web site.  There are many others that may be important to your business.  Defining these goals sets the course for creating your web site.

Organize the Web Site and Create the Navigation Structure - Now is the time to work out how the web site is organized and how your users will navigate around the site.  Keeping in mind everything we learned in the first two steps, as well as our knowledge and experience in web design, we develop an a clear layout for your web site and a easy-to-understand navigation structure.

Integrate Existing Marketing Materials - Most companies have some marketing materials already developed.  Logos, company brochures, photographs, graphics, customer success stories, etc. can serve an important role in the content of your site.  Using this material offers two advantages.  First it saves you the cost of developing these materials again, and second, it keeps your web site consistent with the rest of your company's marketing strategy.

Creating New Content - Although companies have some materials that can be used in their web sites, there is still a lot of content that needs to be created.  AmTek specializes in writing the content geared toward driving your business over the Internet.  We also are fully equipped and enabled with digital cameras, scanners, and graphics design software.  The key is to bring all these elements together to forge one consistent and powerful story.

Final Design and Implementation - Utilizing industry leading software from Macromedia, Adobe, and Microsoft, we now begin to bring your web site to life.  We always publish our web sites in progress on the Internet, in a private place that only you can see, in order for you to track the progress of the site live on the Internet.  This also makes it easy for us to collaborate and make adjustments throughout the design process, not just at the end.

Ongoing Updates and Maintenance - The power of any web site is its immediacy and how well it is kept up to date.  We offer and encourage maintenance agreements so that we can help you keep your web site current and a vital part of your business.